Animations have to comply with the LEAN standard for animations, and a close button or some other closing mechanism must be included. 7Īnimations are allowed for the 6x1 ad type when placed as a ‘sticky’ ad on the bottom of the screen.
#HOW TO WHITELIST A WEBSITE IN ADBLOCK PLUS#
What is the Acceptable Ads Committee?Īs previously announced, in 2017 eyeo / Adblock Plus transferred governance of the Acceptable Ads initiative to an independent group, the Acceptable Ads Committee. These are ads that comply with Do Not Track, and / or ads which are served by the domain which is wholly owned by the same company. What are Acceptable Ads without third-party tracking?Īcceptable Ads without third-party tracking are ads that comply with the Acceptable Ads criteria and that do not allow third-party entities to track any of your browsing behavior. Adblock Plus lets you choose to block ads, but we don’t believe websites should be punished. However, many websites use too many annoying or intrusive ads to get your attention.
Most websites use advertising to make money, meaning that you can see these websites for free. The ads on the allowlist are then shown to ad-blocking users who allow Acceptable Ads. In order for an ad to be an “Acceptable Ad”, it must adhere to standards that have been set forth by the Acceptable Ads Committee.Īds that abide by Acceptable Ads standards are placed on a allowlist. They are respectful, don’t interfere with content, and are clearly labeled with the word “advertisement” or its equivalent. What are Acceptable Ads?Īcceptable Ads are ads that aren’t intrusive or annoying. This page is under review as management of the Acceptable Ads initiative has been transferred to the independent Acceptable Ads Committee.